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  • 体球网xuanchuandilibiaozhiwenhuadetantao

    • 作者:朱昌彬 点击数:1532 发布时间:2017/9/27
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                                     宣传地理标志文化的探讨

     

         weilexuanchuandilibiaozhiwenhua,2010nianzhi2016nian,fujianshengshangbiaoxiehuizuzhicehua、bianxie、chubanle《fujiandilibiaozhichuanshuo》(xiacheng《chuanshuo》)diyizhiwuji,gongshoujidilibiaozhichuanshuo367pian。yingyouguandanweideyaoqiu,xiamianjianyaojieshaochuangyi、bianxie、chuban、xiaoyingdengqingkuang。

        一、创意与出版

        2010nian6yue,pinghexiangongshangjulaijunjietongzhiyuwotaolunpingheguanximiyoulishijizaiwenti,woqingtaxingchenggaojian,zai《haixiaxianshangbiao》huikankanzai。tongshilianxianxixianchayezonggongsitigonganxitieguanyinxiangguancailiao。dangnian9yue,fenbieshoudaoyouguancailiao,douxiedehenhao。anxitieguanyin、pingheguanximiyoudilibiaozhishengdongdelishigushi,yunhandewenhuajinghua,lingrenshenwang。woxiang,dangrenmenzaipinchanganxitieguanyin、pingheguanximiyoushi,tingdaotamendegushi,lejieshangbiaofalvzhishi、guanliyunyongjingyan,keyishijijidexiaofeixinlidedaomanzu,erzheizhongmanzuwangwangdayuduizheixieshangpinshiyongxingdemanzu,zheishiyixianghenyouyiyidegongzuo。

        weilequanmianxuanchuandilibiaozhishangbiao,wotichumeipiandilibiaozhichuanshuoyouminjiangushi、shangbiaoshiyi、bianhoudengsanbufenzucheng。womenhenkuaishoudaoanxitieguanyindechuanshuo、pingheguanximiyoudechuanshuoxiugaigao,kandeng《haixiaxianshangbiao》huikanhou,duzhefanyinghenhao。2010nian10yue,fujianshengshangbiaoxiehuimishuchutaolunhoujuedingzuzhishouji、bianxie《chuanshuo》。2010nian12yue,fujianshengshangbiaoxiehuimishuchuluxushoudaolegedizuozhefalaidedilibiaozhichuanshuo。2011nian7yue,wanchengle26pianchuanshuogaojiandechubuxiugai。

        2011nian12yue,《chuanshuo》diyijiyouhaixiachubanfaxingjituangongkaichubanfaxing,kanzaile26pianchuanshuo。meipiandilibiaozhichuanshuoyouminjiangushi、dilibiaozhishangbiaoshiyi、bianhoudengsanbufenzucheng。

        2013nian5yue, 《chuanshuo》dierjiyouhaixiachubanfaxingjituangongkaichubanfaxing,kanzaile27pianchuanshuo。meipiandilibiaozhichuanshuoyouminjiangushi、dilibiaozhishangbiaoshiyi、longtouqiye、bianhoudengsibufenzucheng。

        2014nian6yue,《chuanshuo》disanjiyouhaixiachubanfaxingjituangongkaichubanfaxing,kanzaile107 pianchuanshuo。qizhong,weizhucedilibiaozhichuanshuo87 pian,yizhucedilibiaozhichuanshuo20 pian。weizhucededilibiaozhichuanshuo,wajuedilibiaozhiziyuan,yixianzhi、nongyezhi、chanpinzhi、jiaokeshu、minjianchuantongwenxuedengjizaihekouchuanshishideyouguanshiliaoweijichu,fuyidiyutezheng、pinzhitezheng、chanyeguimodengqingkuangjieshao。yizhucedilibiaozhichuanshuo,youminjiangushi、dilibiaozhishangbiaoshiyi、longtouqiye、bianhoudengsibufenzucheng。

        2015nian6yue,《chuanshuo》disijiyouhaixiachubanfaxingjituangongkaichubanfaxing,kanzaile106 pianchuanshuo。youyugaojianshuliangduo,pianfutaida,zhinengquanbukanzaiweizhucededilibiaozhichuanshuo。meipianchuanshuodezuchengbufentong《chuanshuo》disanjiweizhucededilibiaozhichuanshuo。

    体球网    2016nian8yue,《chuanshuo》diwujiyouhaixiachubanfaxingjituangongkaichubanfaxing,kanzaile101 pianchuanshuo。qizhong,yizhucedilibiaozhichuanshuo22 pian,weizhucedilibiaozhichuanshuo79 pian。gezuchengbufentong《chuanshuo》disanji。

        二、内容与要求

    体球网    zhuanxiedilibiaozhichuanshuo,yibanyaotongguoyixiawugebuzhou:yishizhaokaixuanzezhuanxiechuanshuoduixiangzuotanhui,xuanzequanxian(shi、qu)shengyuhao、youlishi、youshichangdedilibiaozhichanpin,zuoweizhuanxiechuanshuoduixiang。ershichandidiaoyan,lejieshengchanzhuangkuang,shoujiminjianchuanshuo。sanshixian(shi、qu)tushuguanshoujiziliao。sishizhuanxiechuanshuochugao。wushibianjixiugaibuchonggaojian,qingyouguanbumenheduishuju、anli、longtouqiyedeng。zhuanxiechuanshuoquanguochengyibanyao6-9geyue(buhanchubanshebianshen)。weiletigaochuanshuochugaozhiliang,tigaogongzuoxiaolv,womenxiafatongzhi,tigongfanwen,mingquebianxieneirongyaoqiu。

        (一)已注册地理标志传说的编写内容

    体球网    youdilibiaozhiminjiangushi、dilibiaozhishangbiaoshiyi、longtouqiye、bianhoudengsibufenzucheng。

        1、minjianchuanshuo:

    体球网    fujiandilibiaozhichuanshuo,baokuolishijizai、minjianchuanshuodeng。yixianzhi、nongyezhi、linyezhi、chanpinzhi、nianjiandengjizaideyouguanshiliaoweijichu,kuochongzheixieshiliaodelijie、jieshi;dangdiminjiandechuanshuo、dilibiaozhichanpinqiyuanfazhan;dangdiyouguanlianderenheshi;yibanyishijianshunxulaizhankaixushu。yaoqiufutupian2fuyishang,qizhong,yizhangweidilibiaozhichanpintupian,lingyizhangweiyouguanrenyuanjiagongdilibiaozhichanpinxianchangtupian。

        2、shangbiaoshiyi:

    体球网    shangbiaoshiyi,shiduishangbiaodeshejisixiang、shejihanyideshuominghebiaoshu。tongchangbaokuo:qiyelinian、xingyetezhi、shejishuyu、jixiangyongyudeng。yaozhunquewuwu、yanjianyigaidifanyingshejizhezaiqizuopindeyuyihehanyi;yaowenbiliuchang,yucishenghui,shiduzhehenkuairenshicishangbiaobingchanshenggongming。tongshi,yaoqiufanyingdilibiaozhishangbiaozhucehao、shangpinmingcheng、zhuceshijian、xuzhanshijian、diyufanwei、shangbiaoleibie(zhengmingshangbiaohuojitishangbiao)、shiyongguanliguizemingchengjizhuyaoneirongdeng。

        3、longtouqiye:

        meipianchuanshuokeyixuanchuan3-5jiadilibiaozhishangbiaoxukeshiyonglongtouqiye。yaoqiutigonglongtouqiyedequanchengjishangbiao。

        4、bianhou:

        bianhou,shiduidilibiaozhishangbiaozhuceshiyongqingkuangjieshao,jingyanzongjie,chengxiaopingjia。tongchangbaokuo:zhuceshijian、shiyongfanwei、xukeshiyongdeqiyeshu、shejirenkou、fugaifanwei、zhuceshidechanzhi、xianzaichanzhizhandangdizongchanzhidebaifenbideng;jingyanzongjie;chengxiaopingjia,baokuozhuyaojingjishehuixiaoyiqingkuang,dangdizhengfuqunzhongpingjiadeng。keyifu2futupian(buhanlianxiren、dianhuajidizhi)xuanchuandilibiaozhishangbiaohuoxukeshiyongqiyeqingkuang。

        (二)未注册地理标志传说的编写内容

    体球网    yi“minjianchuanshuo”weizhu,qitaqingkuangjieshaoweifu。yixianzhi、nongyezhi、linyezhi、nianjiandengjizaideyouguanshiliaoweijichu,kuochongzheixieshiliaodelijie、jieshi;dangdiminjiandechuanshuo、dilibiaozhichanpinqiyuanfazhan;dangdiyouguanlianderenheshi;yibanyishijianshunxulaizhankaixushu。yaoqiusuoyongdilibiaozhimingchengyaozhunque,dilibiaozhixingchengshijian、dilibiaozhichanpinzhuyaotedian(waiguanmiaohui、jishuzhibiao)、dilibiaozhishichanquyu(xiangzhenmingcheng、shuliang、jingweidufanwei)、chanpinchanliang、xiaoshouquyu、jiaoyichengjiaoe、shehuimingliudepingjiajunyaotixian,yingjubeidilibiaozhishangbiaozhuceshiliaoyaoqiu。yaoqiufuyouguantupian2fuyishang。

        (三)具体撰写要求

        1、zhongshilunzhengdilibiaozhimingcheng。dilibiaozhimingchengdelaiyuanchuchu,jidangditutechanmingchengdezuizaojizai。yaoyouchuchu,yinjingjudian,shuominglishishangjiuyouciwuzhongmingcheng。yaoqiugaoduzhongshisoujidilibiaozhishangbiaomingchengziliao,zheishichenggongzhucedeguanjiantiaojian。

    体球网    2、fanyingdilibiaozhichanpinderenwenguanxi。dilibiaozhishangbiaorenwenyinsu,shizhitongguodangdirenminqunzhongdeshehuishijianhuodong,xingchengdilibiaozhichanpintedingpinzhideyaosu。zhuyaobaokuo:dilibiaozhichanpinshengchandelishi;youshenmeteshudeshengchanjiagong、gongyijishudeng。

        3、 fanyingdilibiaozhichanpindeteshupinzhiyudangdidilihuanjingtiaojiandeguanxi。weiraodilibiaozhishangbiaodingyi,xuanchuanshangbiaozhishixing。yingjinkenengxiemingxingchengdilibiaozhichanpintedingpinzhidedilihuanjing,baokuojingweidu、dixing、tulang、qihou、qiwentediandengdeng。yingshishiqiushidemiaoxie,keyishiyongganguanrenzhimiaoxie,tongshijinkenengshiyongjishuzhibiaofanying。

        4、liqiudilibiaozhichuanshuojuyoukeduxing、quweixing,shengdongxingxiang,zengqiangxuanchuanxiaoguo。bachuanshuobufendingweiyuminjianwenxuefanchou,tigaoticaidangci,tixianyishuyunwei,congerzengqiangquweixing、keduxing,jinerrang《chuanshuo》yongyougengdadeduzhequn。

        三、反映与作用

        womenzaicehuabianxiechuban《chuanshuo》zhichu,zhishirenweidilibiaozhiwenhuadiyunshenhou,guanxiqianjiawanhunongminliyi,xuanchuandilibiaozhishiyixianggongyishiye,yiburongci。meiyouxiangdao,houlaichanshenglereliefanyingyujijizuoyong。

    体球网    fujianshengwei、shengrenminzhengfuhegejigongshangjulingdaozhongshi《chuanshuo》bianxiechubangongzuo。shirenfujianshengrenminzhengfufushengzhang、xianrenfujianshengrendafuzhurenyeshuangyutongzhiwei《chuanshuo》tixieshuming,shirenfujianshenggongshangjujuzhangchenyixi、yemukaitongzhiwei《chuanshuo》zuoxu。gedigongshangju、youguandanwei、gedizuozhejijitigonggaojianziliaojiyuzhichi。

    体球网   《chuanshuo》chubanhou,zhangqiyilaishifenguanxinzhichifujiandilibiaozhigongzuodeguojiagongshangzongjushirenfujuzhangfushuangjian、zhonghuashangbiaoxiehuihuizhangliufan,shangbiaojuyuanjuzhanganqinghu、lijianchang、xuruibiao,dilibiaozhizhuanjiayaokundeng,jiyureqingguli。

        guojiagongshangzongjushirenjuzhangfushuangjiantongzhishuo:“yaojiaqiangdilibiaozhiwenhuadexuanchuan。yaobameijiandilibiaozhichanpin,shei(longtouqiye)zuodezuihaoxiangxiaofeizhexuanchuan,rangxiaofeizhezhidaoneigepinpaizuodezuihao,zhengqueyindaoxiaofei”。

        zhonghuashangbiaoxiehuihuizhangliufantongzhishuo:“worenzhenyuedulefujianshengshangbiaoxiehuibianxiede《fujiandilibiaozhichuanshuo》,xiedehenhao,henyouyiyi。fujianshengshangbiaoxiehuizheizhongtansuodilibiaozhishangbiaowenhuajianshedetaiduyingdangchongfenkending。”

    体球网    zhonghuashangbiaoxiehuifuhuizhang、guojiagongshangzongjushangbiaojuyuanjuzhanganqinghutongzhishuo:“zheiyangzuo,jiubashangbiaowenhuazuoqilaile,kanlaiguanjianshiyaoyourenchuangyichouhua,yourenquzuo”。

    体球网    zhonghuashangbiaoxiehuifuhuizhang、guojiagongshangzongjushangbiaojuyuanjuzhanglijianchangtongzhishuo:“nimen《chuanshuo》zheibenshushiquanguoshouchuang,fujianzheixianggongzuoyouzouzaiquanguoqianmian”。

        fujianshengchubanshedelingdao、youguanzazhilaozhubianshuo:“zheibenshuwenhuadiyunshenhou,zhishixing、quweixing、keduxingqiang”;“zheishiyibencujinjingjifazhandeshu,chubanzheiyangdeshuhenyouyiyi”。

        shirenfujianshengweichangwei、shengweimishuzhang,xianrenfujianshengrendafuzhurenyeshuangyutongzhiyu2015nian7yuezaifujianribaofabiao《yifangshuituyangyifangren》dewenzhang,pingjiabianxiechuban《fujiandilibiaozhichuanshuo》shi“gongzaifazhan、lizaiminsheng”degongzuo。shifujiantutechanyoulejinzizhaopai。weishehuifengxianlehaode“jingshenshiliang”!tagaikuo《chuanshuo》youruxiatedian:yishigushichuanshuofuyouquwei。rangduzhezaitinggushideqingsongyijingzhong,yujiaoyule,ganshouzhedilibiaozhichanpin、dilibiaozhishangbiaodedutemeilihezhonghuachuantongmeide,jifaaiguoaixiangzhiqing。ershijiedushangbiaozengzhangzhishi。sanshitixianshangbiaoyunyongmingxianshixiao。sishiweixinzengzhucetigongshiliao。wushibentutesexianming。《chuanshuo》shiyibudididaodaode“fujianshu”,danzheibenshudejijiyingxiangheyiyi,quejuebujinjinxianyufujian,taliantongfujianzhongduojingmeichanpinyiqi,bijiangchengweishijielejiefujiandeyishanmeilichuangkou,yeweifujianzouxiangshijiezhurulexindehuoli。

    体球网    yeshuangyutongzhi《yifangshuituyangyifangren》dewenzhangzaifujianribaofabiaohou,fujianshengwei、shengzhengfuduoweilingdaopishiyaoqiuyouguanbumenjiaqiangdilibiaozhizhuceguanligongzuo,zhijiecujinleyouguanyouhuizhengcedechutai。2016nian3yue,jingfujianshengzhengfutongyi,fujianshenggongshangju《guanyutuijindilibiaozhishangbiaogongzuoruogancuoshi》yinfashishi,yaoqiugeshequshizhengfu、gongshangju、shichangjianguanjujiaqiangdilibiaozhizhuce、guifanshiyongguanli、shishishangbiaopinpaizhanlvedaidong、fahuidilibiaozhipinpaishiyongxiaoyi。fujianshengcaizhengtingduimeijianxinzhucedilibiaozhishangbiaodezhutijiangli10wanyuan,dangdicaizhengjutigongzijinzhichidilibiaozhiguanligongzuodepingbijiangli。

        zaigejizhengfuzhongshixia,dilibiaozhishangbiaodeguangdagongzuozhe、shiyongzhenulixia,《chuanshuo》xiliecongshudezuoyongdedaojinyibufahui。xuanchuandilibiaozhishangbiaowenhuadezuoyong,cujindilibiaozhiziyuanwajue、dilibiaozhipeiyu、fengfudilibiaozhizhuceshiliao、fengfudilibiaozhishangbiaoneihandezuoyong,zhubuxianxianchulai。quanshengshequshizhongzhuanxie《chuanshuo》zuiduodenanpingshi,2016nianxinzengjiazhucedilibiaozhi5 jian,muqianyishenbaozhucedilibiaozhishangbiaocailiaoda30yujian。fujiansheng2016nianxinzengjiazhucedilibiaozhi39 jian,chuangzaolexinjilu。tongshi,dilibiaozhishangbiaopinpaiyunyongguanli,dilibiaozhichanpinchanyefazhan,yechuxianlexinjumian。

                                                  (benwenzuozheweifujianshengshangbiaoxiehuishouxishangbiaozhuanjia、yuanhuizhang)

     

     

     

     

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