体球网

用户名: 密码:
  • 当前位置:
  • 体球网  >  商标品牌国际化  
  • 体球网shangbiaopinpaiguojihuadexianzhuangyuduice

    • 作者:为 民 点击数:1449 发布时间:2016/11/21
    • 字体:减小  重置  增大
     

     

           一、商标品牌国际化程度成绩斐然 

           1989nian10yue4ri,woguozhengshichengwei《shangbiaoguojizhucemadelixieding》dedi28gechengyuanguo。zheishiwoguojiarudediyigechengxuxingzhishichanquanguojitiaoyue。1995nian12yue1ri,woguozhengshichengwei《shangbiaoguojizhucemadelixiedingyidingshu》dedisigediyuefang。woguojiarumadelishangbiaoguojizhucetixi,jiweiwoguoshangbiaodeguojihuachuangzaoletiaojian,yeweiqitaguojiadeshangbiaopinpaijinruwoguoshichangdakailedamen。

           suizhewoguojingjidejiaokuaifazhan,woguoshenqingrendemadeliguojishangbiaoshenqingliang,waiguoshenqingrenzhidingwoguodemadeliguojishangbiaoshenqingliangchixuzengzhang。waiguoshenqingrenzhidingwoguodeshenqingliang,duonianweijushijiezhishichanquanzuzhimadelilianmengdiyiwei。woguoshenqingrentijiaodeshenqingliangyezhangqiweijuqianshiwei,2015nian,woguomadelishangbiaoshenqingliangwei2321jian,tongbizengzhang8.5%,zaimadelilianmengweijudiliuwei。

    体球网       2015 nian,woguoshenqingrentongguomadelishangbiaoguojizhuceyouxiaozhuceliangda 20179 jian,shoucitupo 2 wanjian。qizhong,fujianshengshenqingrentongguomadelishangbiaoguojizhuceyouxiaozhuceliangda 1475 jian,bishangyinianzengzhang3.8%,zhanquanguo7.3%,juquanguodiwuwei。

           tongguoshangbiaoguojihuafazhan,woguoqiyedequanqiupinpaijiazhibuduantisheng。2016nian6yue,quanqiupinpaizixungongsi“huatongminglve”fabudequanqiuzuijujiazhipinpai100qiangpaixingbangzhong,woguoshangbangpinpaicong2006niande1jiazengjiadao2016niande15jia,zongtipinpaijiazhidafuzengzhang。

           madelitixideyouxiaoshishi,cujinlewoguoshangbiaozhuceguanlitizhidegaigekaifang。yishijijituijinshangbiaoguoneizhucezhiduyuguojiguizexianjie。ershibuduanjiadamadelitixituiguanglidu。sanshibuduanshenhuashangbiaolingyudeguojijiaoliuyuhezuo。muqian,shijieshang12geyushangbiaoyouguandeguojitiaoyue,woguoyijingjiarule6ge。woguoyuyouguanguojia(diqu、guojizuzhi)xiangguanjigouqianshule60gehezuoliangjiebeiwanglu,qizhongshejishangbiaofangmiandeyou30ge。

           woguodeshangbiaobaohu,yijuyouguojihuatedian。yifangmian,woguozhichiqiyeshishi“zouchuqu”zhanlve,shenhuatongyouguanguojiashangbiaozhuguanbumen、jingmao、haiguandengbumendehezuo,jianquanqiyehaiwaishangbiaoweiquanjizhi,jijibangzhuqiyezaihaiwaiweiquan。lingyifangmian,woguobuduanjiaqiangshangbiaolingyujianguanhefuwulidu。 2015nian,quanguochachushangbiaoyibanweifaanjian3337jian(shewaianjian85jian),anjianzongzhi13416.52wanyuan,fameijine3634.46wanyuan;quanguochachushangbiaoqinquanjiamaoanjian27379jian(shewaianjian6460jian),anjianzongzhi36671.71wanyuan,fameijine32563.97wanyuan。qizhong, fujianshengchachushangbiaoyibanweifaanjian362jian(shewaianjian26jian),anjianzongzhi319.92wanyuan,fameijine206.73wanyuan;chachushangbiaoqinquanjiamaoanjian1340jian(shewaianjian432jian),anjianzongzhi1518,73wanyuan,fameijine2222.23wanyuan。qianghuashangbiaozhishichanquanbaohu,jiadaduiqinquanjiamaoxingweidajilidu,jinghuashichanghuanjing。jiaqiangshangbiaozhucebianlihuagaige,tigaofuwuxiaolv,weiwaiguoshangbiaopinpaizaiwoguofazhanyingzaolelianghaodezhiduhuanjing。

           二、商标品牌国际化差距不容忽视

           jinnianlai,woguoshangbiaopinpaidefazhanqudelejijichengxiao,danyufadaguojiaxiangbi,haiyouhendachaju。

           diyi,woguoshangbiaodeguojihuachengduhaibugao。woguoshangbiaoshenqingliangsuiranweijushijiediyi,danjinyou4% fuguowaixunqiushangbiaobaohu。ruishideshangbiaoshenqingzhong75% shiguojishangbiao,meiguoguojishangbiaozhanbi45%。zheishuoming,woguopinpaikaituoguojishichangdeyishihenenglidouyoudaitigao。

           dier,woguopinpaichuangzaojingjijiazhidenenglihaibuqiang。meiqianyimeiyuangdpdejingjixiaoyi,zaimeiguoshiyou2175jianshangbiaochuangzaochulai,erzaiwoguoshiyou12071jianshangbiaochuangzaode,meiguopingjunmeijianshangbiaochanshengdeshijijingjixiaoyishiwoguode6bei。

           disan,quanqiuzhimingpinpaideshulianghaibuduo。2015nianshijiepinpaishiyanshibianzhide“shijiepinpai500qiang”paixingbang,meiguoyou228gepinpaishangbang,paimingdiyi,yingguoyi44gepinpaiweijudier,ribenzhan37ge。woguosuiranyou31gepinpairuxuan,danyushijiedierdajingjitidediweihaibuxiangcheng,woguopinpaideguojiyingxianglihejingzhenglihaiyoudaizengqiang。

           三、实施商标品牌国际化措施有待加强

    体球网       diyi,renshiyaojinyibutigao。2008nianquanqiujinrongweijihou,shijiejingjijinruleshendudiaozheng、huanmanhuifushiqi。woguojingjiyejinruzhuanxingfazhandexinjieduan,chuantongdecufangzengzhangmoshiyinanyiweiji。duici,woguozhengfutichuyixiliefazhanzhanlve,jiakuaituijinchuangxinfazhan,tuidongwoguojingjixiangzhonggaoduanshuipingmaijin。fahuipinpaideyinlingzuoyong,fazhanpinpaijingji,peiyuquanqiupinpai,tigaojingjifazhandezhilianghebaixingshenghuodepinzhi,chengweiwoguojingjizhuanxingfazhandezhongyaorenwu。

           dier,youshiyaojinyibufahui。woguofazhanpinpaijingji,dazaoquanqiupinpai,juyouxuduoyoushiheqianli。

    体球网       woguojuyoudazaopinpaideshichangyoushi。zaiquanqiujingjibuhenjingqidebeijingxia,shichangchengweijingjifazhandezhongyaoziyuan。woguoyongyoupangdadeshichangqianli,zheishiwoguojingjizhangqixianghaodezhongyaojichu,yeshipeiyu、fazhanquanqiupinpaideyoulikongjian。tebieshiyixiexinjishu、xinchanye、xinyetai,zaiwoguojuyoutuchudeshichangyoushi,juyouzugoudeshichangkongjianpeiyuzheixiexindefazhan。jinnianlai,xuduowangluojishudailaidexinchanye、xinmoshi,zaishichangjiaoxiaodediqu,nanyipeiyuchudaqiye、dachanye。erwoguoxuduohulianwanggongsidexingqi,yixiexinyetaidekuaisufazhan,deyiyuwoguodedashichangyoushi,xingchengdashichang、dachanye、dagongsidefazhangeju。

    体球网       woguojuyoupinpaixiaofeidemingxianqushi。suizhewoguocongzhongdengshourutixiangfadajingjitimaijin,jinruxiaofeixuqiuchixuzengzhang、xiaofeijiegoujiakuaishengji、xiaofeiladongjingjizuoyongmingxianzengqiangdejieduan。woguoxiaofeizhedechuguogouwu、kuajinggouwudequshi,chongfenxianshichuxiaofeizhezhuiqiupinzhi、zhuiqiupinpaidereqing。zheiweipinpaijingjifazhan,dailaijudashangjiheqiji。

    体球网       disan,zhengfuyaojinyibuzuowei。shishishangbiaopinpaizhanlve,tuidongwoguoshangbiaoxiangguojipinpaizhuanbian,zengqiangshangbiaopinpaidezhishihanlianghejingjijiazhi,tigaojingzhengliheyingxiangli,shiwoguogejizhengfubumenmianlindezhongyaorenwu。

    体球网       jianchishichanghuagaigefangxiang。fahuiqiyezuoweishangbiaopinpaijianshedezhutizuoyong,yindaoqiyeshulishangbiaoyishi,qianghuashangbiaopinpaizhanlve,tigaoshangbiaopinpaifujiazhihejingzhengli,peiyujuyouquanqiujingzhengyoushidezizhushangbiaopinpai。

           chongfenzunzhongshichangguilv。shishichanghexiaofeizhechengweishangbiaopinpaijiazhidezuizhongcaipanzhe,yaozaishichangzhudaoxia,tongguogongpingjingzhengshixianshangbiaopinpaideyoushenglietai。

    体球网       qieshilvxinghaozhengfubumendejianguanhefuwuzhize。yaoqianghuashangbiaozhishichanquanbaohu,jiadaduiqinquanjiamaoxingweidajilidu,baohuzhishi,baohufaming,baohuchuangxin,peiyuchengxinwenhua,jinghuashichanghuanjing;tongshi,jiaqiangshangbiaozhucebianlihuagaige,fengfushangbiaoziyuan,tigaofuwuxiaolv,weifazhanshangbiaopinpaijingjiyingzaolianghaodezhiduhuanjing。

           jixujiaqiangyushijiezhishichanquanzuzhizaishangbiaozhishichanquan、shangbiaopinpailingyudejiaoliuhezuo。tigaoshangbiaopinpaizhanlvedequanqiushiye,weirao“yidaiyilu”zhanlve,youhuawoguoshangbiaodequanqiubuju,tuidongpinpaijingjijiankangfazhan。

                       

     

     

    ©2020福建省商标协会. All rights reserved.闽ICP备09075625号
    地址:福建省福州市鼓楼区东浦路156号展企大厦五层
    邮箱:fjssbxh@126.com
    电话:87718837 87727910 传真:0591-87727910
    邮政编码:350012  网址:masstherapist.com您是第3717013位访问者
    技术支持:福州钊源电子科技有限公司  0591-87520026
    体球网 建议使用1024*768以上分辨率浏览本网站